AI Transformation Partner
From AI novice
to AI native
Hands-on workshops, playbooks, and implementation for marketing, sales, and product professionals
Hundreds of hours of AI training delivered to GTM leaders at companies like
The
Problem
Teams are stuck between ignoring AI and using it for trivial tasks. The gap is widening.
Tool Paralysis
Most professionals don't know how to actually use the tools. They're overwhelmed by the noise of 10,000+ AI apps launching every week.
Generic Training
Generic AI courses don't address role-specific workflows. Learning "how to prompt" isn't enough to transform a sales pipeline.
Surface-Level Usage
You're using ChatGPT for basic emails while missing transformative opportunities to build autonomous agents that do the heavy lifting.
NativeGTM changes that.
The Solution
Whether you want to learn it yourself or have us handle it, we meet you where you are.
Learn to build it yourself
Live, hands-on workshops where you build real AI workflows for your role. Leave with working agents and automations, not just theory.
See WorkshopsHave us build it for you
Don't have time to learn? We'll audit your workflows, build custom AI solutions, and deploy them for your team.
Learn MoreReviews from GTM Leaders
"My mind was absolutely blown. I can not believe how much I got out of that. It was only a few hours, but it completely changed how I'm viewing everything. You've renewed my faith in AI."
VP of Marketing
"Thank you sooo much. This session was bananas and changed how I've worked for 10 years in four hours. I made my wife sit down at 9 pm to show her how I was using AI for work 😅 felt like I was showing someone a video game."
Sales Director
"The workshop unlocked the way I think about AI. My biggest complaint with ChatGPT is I couldn't get it to actually DO the work. Last weekend I wrote this crazy automation with Claude that literally did everything from content creation to vetting the info to uploading it for me."
SEO Director
"Yoooo. I spent an afternoon in a workshop with Travis Hurst and 🤯 This dude is doing stuff with AI that I didn't think was possible. I am never going back to my old way of working."
Product Marketing Manager
"Teaches you how to personalize AI to your specific use case and start using it to do portions of your job, not just help you do what you already do."
Marketing Director
"I'm serious, I'm really glad I went. I am so skeptical of this kind of thing... Hands down, most valuable afternoon I've spent in a long time. My older boy and wife are already a little annoyed by how much I've been talking about it!"
RevOps Leader
"Previously I tried to participate in a couple of trainings but they were too technical for me, for people who already know coding and all the slang, so I felt behind. This time I got the concept without any challenges."
Content Marketing Manager
"You showed me the future and next evolution of work I've been doing for the past 12 years or so, and at a time when I was feeling like it was starting to plateau. The ripple effect of this is going to be massive."
Head of Growth
"My mind was absolutely blown. I can not believe how much I got out of that. It was only a few hours, but it completely changed how I'm viewing everything. You've renewed my faith in AI."
VP of Marketing
"Thank you sooo much. This session was bananas and changed how I've worked for 10 years in four hours. I made my wife sit down at 9 pm to show her how I was using AI for work 😅 felt like I was showing someone a video game."
Sales Director
"The workshop unlocked the way I think about AI. My biggest complaint with ChatGPT is I couldn't get it to actually DO the work. Last weekend I wrote this crazy automation with Claude that literally did everything from content creation to vetting the info to uploading it for me."
SEO Director
"Yoooo. I spent an afternoon in a workshop with Travis Hurst and 🤯 This dude is doing stuff with AI that I didn't think was possible. I am never going back to my old way of working."
Product Marketing Manager
"Teaches you how to personalize AI to your specific use case and start using it to do portions of your job, not just help you do what you already do."
Marketing Director
"I'm serious, I'm really glad I went. I am so skeptical of this kind of thing... Hands down, most valuable afternoon I've spent in a long time. My older boy and wife are already a little annoyed by how much I've been talking about it!"
RevOps Leader
"Previously I tried to participate in a couple of trainings but they were too technical for me, for people who already know coding and all the slang, so I felt behind. This time I got the concept without any challenges."
Content Marketing Manager
"You showed me the future and next evolution of work I've been doing for the past 12 years or so, and at a time when I was feeling like it was starting to plateau. The ripple effect of this is going to be massive."
Head of Growth
"This was the first moment that I've ever seen, like, AI could actually change how I do my job."
Product Marketing Manager
"I have completely rebuilt my Shopify site and created a virtual executive team with OKRs, daily standups, weekly planning. I have a virtual demand leader, a virtual head of creative, and a virtual CFO who tracks ROI and reports out a weekly and monthly P&L. It's crazy."
E-commerce Founder
"My workflow has changed as of today. I would have saved myself probably a month off a 2-month project."
Content Strategist
"Eye-opening workshop that completely changed the way I think about AI. Well worth the investment of time and money and I'm excited to return for additional training and learning."
Marketing Manager
"I can't imagine that this wouldn't be useful for every single marketer at my company right now."
Director of Marketing
"I didn't understand the framework prior to the workshop and now have the basic understanding to build. The intimidation-factor wore off and I'm excited to progress."
Demand Gen Manager
"This has been the foundation I needed... it had not made sense to me like it does now."
Head of GTM
"It has completely changed my perspective on AI and how I use it. I found it to be extremely valuable and do want the rest of my team to take the course."
Growth Marketing Lead
"This was the first moment that I've ever seen, like, AI could actually change how I do my job."
Product Marketing Manager
"I have completely rebuilt my Shopify site and created a virtual executive team with OKRs, daily standups, weekly planning. I have a virtual demand leader, a virtual head of creative, and a virtual CFO who tracks ROI and reports out a weekly and monthly P&L. It's crazy."
E-commerce Founder
"My workflow has changed as of today. I would have saved myself probably a month off a 2-month project."
Content Strategist
"Eye-opening workshop that completely changed the way I think about AI. Well worth the investment of time and money and I'm excited to return for additional training and learning."
Marketing Manager
"I can't imagine that this wouldn't be useful for every single marketer at my company right now."
Director of Marketing
"I didn't understand the framework prior to the workshop and now have the basic understanding to build. The intimidation-factor wore off and I'm excited to progress."
Demand Gen Manager
"This has been the foundation I needed... it had not made sense to me like it does now."
Head of GTM
"It has completely changed my perspective on AI and how I use it. I found it to be extremely valuable and do want the rest of my team to take the course."
Growth Marketing Lead
From the Blog
Guides, workflows, and playbooks for GTM professionals building with AI.
GTM Roles · 18 min
What Is a GTM Engineer? The Complete Guide
The role pays $182K on average and job listings are growing by 100/month. Here's what it actually looks like.
GTM Workflows · 16 min
Claude Code for RevOps: 7 Workflows
Automate CRM cleanup, pipeline reporting, and data enrichment — step by step.
GTM Workflows · 15 min
10 Marketing Workflows You Can Build with Claude Code
Brand voice extraction, competitive battle cards, SEO briefs, and more — with implementation playbooks.
Frequently Asked Questions
Who is this for?
GTM professionals — sales, marketing, customer success, product — who want to become AI-native. You don't need to be technical. We specifically target roles where AI can have the highest leverage today.
What will I actually learn?
How to build AI agents, workflows, and automations using Claude Code, AI Studio, and n8n. You'll leave with working tools for your specific role, such as SDR research automation or content remixing pipelines.
How is this different from other AI courses?
We're role-specific and builder-focused. You won't learn generic "use ChatGPT" tips. We skip the hype and go straight to building the infrastructure that 10x's your output.
I'm not technical. Can I do this?
Yes. Our curriculum is designed for GTM professionals, not engineers. If you can use a spreadsheet or configure a CRM, you can build with these modern low-code AI tools.
How much does it cost?
Individual workshops start at $497. For team training and implementation services, book a call and we'll scope what makes sense.
What's the time commitment?
Workshops are two-day intensives (about 6 hours total). You'll leave with working tools, not homework.
Ready to Go
Native?
Stop leaving AI potential on the table. Whether you learn it yourself in a workshop or have us build it for you, the result is the same: you work differently.