Go From AI-Curious
to AI-Native
A live, hands-on workshop for Marketers, PMs and Sellers who want to build real AI workflows that compound their output—not just learn prompts.
"My mind was absolutely blown. It completely changed how I'm viewing everything. You've renewed my faith in AI."
Join 25+ GTM pros who've transformed their workflow
Where Do You
Start?
You know AI is the future. But the gap between "using ChatGPT" and "being AI-native" feels impossibly wide.
Scratching the Surface
You've tried ChatGPT for research and writing, but it feels like you're missing something. AI should transform your job — but you don't know how to get there.
Generic Training
Other AI courses teach you generalized material that feels exciting but leaves you scratching your head about how to apply anything you learned—especially to marketing, PM or sales workflows. We teach you how to use AI in a way that feels exciting because it is actually applicable! You'll leave with working tools, not hype.
Not Technical
You're a PM, Marketer or Sales Leader, not an engineer. Other Claude Code training assumes you code—not this one. Learn Claude Code from experienced GTM pros and become irreplaceable.
You need to learn how to build.
Is This For You?
You're a great fit if...
- You're in Marketing, PM or Sales
- You're using ChatGPT or similar tools but feel like you're missing something
- You want to build AI workflows yourself — not rely on engineers or IT
- You're willing to invest 6 hours over 2 days to transform how you work
- You learn best from live, hands-on training
You're not a fit if...
- You only want high-level AI strategy (this is hands-on building)
- You're in Engineering or Product Design
- You expect passive learning (this workshop requires participation)
- You're already fluent in Claude Code and building agents regularly
Honest fit > forced enrollment. If you're unsure, reach out — we'll tell you if this is right for you.
What You'll Walk Away With
This isn't passive learning. You'll build real AI workflows during the workshop and leave with tools you can use immediately.
20+ Pre-Built Claude Code Skills
Your AI agent can apply them immediately to GTM work — research, content, analysis, outreach, and more.
Your First AI Flywheel
Built by you, reusable for content, research, and strategy. A workflow you'll use every single week.
Multiple Agents Working in Parallel
Automate tasks simultaneously while you focus on strategy. Watch your output multiply.
An AI Playbook for Your Role
Marketing, Sales, or Product — customized to what you actually do, not generic templates.
A Clean Claude Code Environment
Set up correctly from Day 1. Way better than figuring it out alone in a non-engineering role.
Understanding of Workflow Automation
Know how to automate entire portions of your role — and keep building after the workshop ends.
Access to the Alumni Community
Slack group with past participants sharing use cases, answering questions, and highlighting what's working.
How It Works
2 days. 3 hours per day. Small groups (5-10 people). Live virtual via Google Meet.
Day 1
Foundations + Your First AI Flywheel
- What makes Claude Code different from how you're using AI now
- Context engineering: Why it changes everything
- Claude Code 101: The basics (@ files, commands, workflows)
- Build your first AI GTM Flywheel (a workflow you'll use every week)
Day 2
Advanced Skills + Automation
- Claude Code 201: Skills, Subagents, Advanced Commands
- Running multiple agents in parallel
- Connecting to data sources: APIs, MCP servers, local file syncing
- Tie it all together with a take-home project
After the Workshop
You're Not On Your Own
- Access to alumni-only Slack community
- 20+ GTM-specific Claude Code skills library
- Ongoing updates and new use case sharing
- All workshop materials and session recordings
Investment
Reserve Your Seat
Post-workshop surveys suggest this should be 2-4x higher. Lock in early cohort pricing while it lasts.
per person · one-time payment
Can't make these dates? Email us for the next cohort.
What's Included
- 2-day live workshop (6 hours total)
- 20+ pre-built Claude Code skills
- Alumni community access (Slack)
- Take-home project + feedback
- All workshop materials & recordings
100% Money-Back Guarantee
If you attend both sessions and don't work differently with AI afterwards, we will gladly refund your money.
Expensing to your company? We provide receipts and can adjust invoicing if needed.
Want this for your whole team? Book a call and we'll customize a program.
What They're Saying
"My mind was absolutely blown. I can not believe how much I got out of that. It was only a few hours, but it completely changed how I'm viewing everything. You've renewed my faith in AI."
"The workshop unlocked the way I think about AI. My biggest complaint with ChatGPT is I couldn't get it to actually DO the work. Last weekend I wrote this crazy automation with Claude that literally did everything from content creation to vetting the info to uploading it for me."
"You showed me the future and next evolution of work I've been doing for the past 12 years or so, and at a time when I was feeling like it was starting to plateau. The ripple effect of this is going to be massive."
"Previously I tried to participate in a couple of trainings but they were too technical for me, for people who already know coding and all the slang, so I felt behind. This time I got the concept without any challenges."
"I'm serious, I'm really glad I went. I am so skeptical of this kind of thing... Hands down, most valuable afternoon I've spent in a long time."
"Teaches you how to personalize AI to your specific use case and start using it to do portions of your job, not just help you do what you already do."
"Thank you sooo much. This session was bananas and changed how I've worked for 10 years in four hours. I made my wife sit down at 9 pm to show her how I was using AI for work."
"Eye-opening workshop that completely changed the way I think about AI. Well worth the investment of time and money and I'm excited to return for additional training and learning."
"My mind was absolutely blown. I can not believe how much I got out of that. It was only a few hours, but it completely changed how I'm viewing everything. You've renewed my faith in AI."
"The workshop unlocked the way I think about AI. My biggest complaint with ChatGPT is I couldn't get it to actually DO the work. Last weekend I wrote this crazy automation with Claude that literally did everything from content creation to vetting the info to uploading it for me."
"You showed me the future and next evolution of work I've been doing for the past 12 years or so, and at a time when I was feeling like it was starting to plateau. The ripple effect of this is going to be massive."
"Previously I tried to participate in a couple of trainings but they were too technical for me, for people who already know coding and all the slang, so I felt behind. This time I got the concept without any challenges."
"I'm serious, I'm really glad I went. I am so skeptical of this kind of thing... Hands down, most valuable afternoon I've spent in a long time."
"Teaches you how to personalize AI to your specific use case and start using it to do portions of your job, not just help you do what you already do."
"Thank you sooo much. This session was bananas and changed how I've worked for 10 years in four hours. I made my wife sit down at 9 pm to show her how I was using AI for work."
"Eye-opening workshop that completely changed the way I think about AI. Well worth the investment of time and money and I'm excited to return for additional training and learning."
"This was the first moment that I've ever seen, like, AI could actually change how I do my job."
"I have completely rebuilt my Shopify site and created a virtual executive team with OKRs, daily standups, weekly planning. I have a virtual demand leader, a virtual head of creative, and a virtual CFO who tracks ROI and reports out a weekly and monthly P&L. It's crazy."
"My workflow has changed as of today. I would have saved myself probably a month off a 2-month project."
"I didn't understand the framework prior to the workshop and now have the basic understanding to build. The intimidation-factor wore off and I'm excited to progress."
"I can't imagine that this wouldn't be useful for every single marketer at my company right now."
"It has completely changed my perspective on AI and how I use it. I found it to be extremely valuable and do want the rest of my team to take the course."
"This has been the foundation I needed... it had not made sense to me like it does now."
"Yoooo. I spent an afternoon in a workshop with Travis Hurst and this dude is doing stuff with AI that I didn't think was possible. I am never going back to my old way of working."
"This was the first moment that I've ever seen, like, AI could actually change how I do my job."
"I have completely rebuilt my Shopify site and created a virtual executive team with OKRs, daily standups, weekly planning. I have a virtual demand leader, a virtual head of creative, and a virtual CFO who tracks ROI and reports out a weekly and monthly P&L. It's crazy."
"My workflow has changed as of today. I would have saved myself probably a month off a 2-month project."
"I didn't understand the framework prior to the workshop and now have the basic understanding to build. The intimidation-factor wore off and I'm excited to progress."
"I can't imagine that this wouldn't be useful for every single marketer at my company right now."
"It has completely changed my perspective on AI and how I use it. I found it to be extremely valuable and do want the rest of my team to take the course."
"This has been the foundation I needed... it had not made sense to me like it does now."
"Yoooo. I spent an afternoon in a workshop with Travis Hurst and this dude is doing stuff with AI that I didn't think was possible. I am never going back to my old way of working."
Frequently Asked Questions
What's your refund policy?
I'm not technical. Can I really do this?
How is this different from other AI courses?
What tools do I need?
Can I expense this to my company?
Ready to Go
AI-Native?
Join the next cohort of GTM professionals transforming how they work. Early cohort pricing won't last — lock in your seat before it goes up.