Resources
Blog posts, playbooks, and guides for GTM professionals building with AI. Everything we publish is practical, role-specific, and built to use — not just read.
Blog
What Is a GTM Engineer? The Complete Guide to 2026's Hottest Revenue Role
A GTM Engineer builds the systems that drive revenue — and earns $136K-$250K doing it. Here's what the role actually looks like, what skills you need, and how to break in.
Claude Code Tutorial: The Complete Guide for Non-Technical Users
Learn Claude Code from scratch—no coding experience required. A practical guide for marketers, salespeople, and product managers who want to build AI workflows without being engineers.
Claude Code for Marketers: 10 Workflows You Can Build Today
Learn how to use Claude Code for marketing — no coding required. 10 practical workflows from brand voice extraction to content creation that work right now.
AI Training for Marketing Teams: How to Choose the Right Program in 2026
AI training ranges from free YouTube to $75K enterprise workshops. Here's how to evaluate what actually works for GTM teams — and what's a waste of money.
Claude Code for RevOps: 7 Workflows That Fix Your CRM, Pipeline, and Reporting
RevOps teams are using Claude Code to automate CRM cleanup, pipeline operations, and reporting. Here are 7 workflows you can build this week — no coding required.
Claude Code vs ChatGPT: Which One for Marketing Work?
Not another 'which AI is smarter' comparison. This is a practitioner's take on when to use Claude Code vs ChatGPT for real marketing work — based on teaching both to GTM professionals.
Claude Code for Sales Reps: The Complete Workflow Guide
6 practical Claude Code workflows for AEs and sales reps — account research, deal briefs, call review, outreach sequences, proposals, and win/loss analysis. No coding required.
How to Build Competitive Battle Cards with Claude Code (Step-by-Step)
A practitioner's guide to building professional competitive battle cards using Claude Code — no expensive tools required. Includes the exact workflow I teach in my workshops.
Claude Code Skills for Marketing: Build Your Own AI Toolkit
How to build a custom skills library that turns Claude Code into your marketing team's operating system. A practitioner's guide to the skills that actually matter for GTM work.
Playbooks
Step-by-step implementation guides with Good/Better/Best tiers so you can start at your comfort level.
Marketing
How to Create SERP-Dominating Content Briefs with AI (3 Methods)
Stop guessing what Google wants. Learn how to analyze SERPs, create content briefs, and write articles that rank — all with Claude Code.
How to Automate GTM Launch Workflows with AI (3 Methods)
Stop manually translating product specs into marketing assets. Learn how to automate GTM launch workflows — from fact sheets to creative briefs — using AI.
Brand Voice Extraction with Claude Code — 3 Copy-Paste Methods
Extract your brand voice in 15 minutes so every AI-generated draft sounds like you wrote it. Three methods from quick-start to team-scale, with ready-to-use prompts.
How to Find Content Gaps with AI (3 Methods)
Stop guessing what content to create. Learn how to analyze competitor content, find gaps in your coverage, and build a content strategy that outranks them.
How to Audit Landing Pages with AI (3 Methods)
Stop guessing why your landing page isn't converting. Learn how to audit page elements systematically, rewrite weak sections, and build A/B test plans that actually improve results.
How to Audit Competitor Messaging with AI (3 Methods)
Stop guessing what makes you different. Learn how to systematically analyze competitor messaging, find positioning gaps, and create ads that exploit their weaknesses.
How to Generate Campaign Briefs with AI (3 Methods)
Stop spending hours on campaign briefs that sit in a doc. Learn how to generate full campaign briefs—messaging, assets, and channel plans—from a single theme in minutes.
How to Build Email Nurture Sequences with AI (3 Methods)
Stop sending one-off emails that go nowhere. Learn how to build email sequences that convert subscribers into customers—welcome series, nurture tracks, and conversion sequences.
How to Automate Product Feedback Synthesis with AI (3 Methods)
Stop manually pulling feedback from seven different sources. Learn how to build an AI-powered feedback pipeline that consolidates, categorizes, and synthesizes customer insights automatically.
How to Batch Social Content with AI (3 Methods)
Stop creating social posts one at a time. Learn how to batch a week's worth of LinkedIn, Twitter, and Instagram content with Claude Code in under an hour.